So if you open you explore page on Instagram you will find a new feature known as Reels.
I think that Reels is new feature which has been launched by instagram to counteract world sensational app ‘Tik Tok’. Due to anti-Chinese apps moment I many countries this feature is supposed to be a hit in many countries as ‘Tik Tok’ is supposedly known to be a Chinese information hacker app.
Features of Reels
- Short video feature (15 seconds videos)
- Can be used with popular songs, challenges, trends and personalized text
- This option is added to instagram Camera options
- The content can be shared on feed for followers
- Instagram music and effect library can be used for videos
- AR effects can be used
- They can be reviewed deleted and re-recorded
- No information regarding monetization method discussed till now.
- As of 8th July, only limited people have received information about it.
Impact on Bloggers and Content Creators
- A new avenue for content
- Don’t need to build a new profile from ground up
- Less video time hence more meaningful content
- Videos are a good way to showcase new products and market your content that reaches to masses
- A platform to test and learn new skills
Instagram’s IGTV feature was supposed to beat Instagram failed but I feel that this feature will be able to beat ‘TikTok’. Short videos will also mean very precise content, which will be a good feature as well.
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